Perveen Virdee

Perveen Virdee

Chief Executive Officer

Perveen has over 14 years of experience in the direct sales and marketing industry, with expertise ranging from operations management to business development and client relationship management.

In 2000, Perveen joined Appco Group and began developing her career across the broad spectrum of the business. She worked in a number of areas and quickly demonstrated her senior management potential.

After completing a highly successful stint as the Senior Operations Manager in Appco Group's Financial Services division, Perveen was given the opportunity to step up to the position of Chief Operating Officer, India. Based in Mumbai from 2003 to 2006, she was instrumental in supporting the business to achieve significant growth and success in the emerging Indian market.

Perveen was able to restructure the business in all areas and laid the foundation for the business to continue its spectacular growth over the following years. To this day, the Indian business continues to achieve month-on-month, year-on-year growth.

Having achieved her objectives in India, Perveen was promoted to the role of Chief Operating Officer, Europe, in late 2007 and, with a portfolio of six European countries, she continued to deliver outstanding support and results across the fast-growing European region.

In 2010, Perveen was appointed to the role of Chief Operating Officer, UK and ROI – Appco Group's largest and flagship operation. In 2012, her innovative and flexible approach to management led to her role being expanded to include Europe and North America, and just one year later she was further promoted to Chief Executive Officer, Appco Group UK.

Perveen’s results-orientated approach, operational awareness and unique skills in client relationship management make her an integral part of Appco Group network.